Subject: A behind the scenes featurette documenting the making of the first Hugo Boss commercial that seems to have flown under the radar.
Date: January 3, 2008
Location: USA
Source: Hugo Fragrances
Notes: -

Click to view

Credit: Thanks again to tdonline @ JRM Fansite Message Board!

Hugo Boss has launched a separate website to promote Hugo XX and Hugo XY. The site's graphics are JRM-centric and there are print ads, the commercial, and a making-of feature available. I will try to have this ripped and posted to the video blog shortly ( Read more... )

Subject: The new commercial plus interviews and making-of featurette.
Source: Hugo Fragrances
Date: August 29, 2007
Notes: -

Click to view

Credit: Thanks to tdonline @ the JRM Fansite Message Board for the find!

Subject: Sneak peek at the new Hugo Boss "XY" and "XX" campaign.
Date: August 12, 2007
Location: USA
Source: Hugo Fragrances
Notes: Both men and women's fragrance campaigns and commercials are set to launch on August 29, 2007.


( Read more... )

Subject: Some behind the scenes photos/footage from the Hugo Boss campaign, scan from the June/July 2007 Men's Fitness, as well as some miscellaneous candid images and new/old stuff both donated and discovered. All this and video links, too.
Date: May 2007
Location: Various
Source: News.com, Men's Fitness, NBC, Hugo Boss, INF Daily
Notes: ( Read more... )

Subject: Outtakes from the Hugo Boss photo shoot
Date: October 2006
Location: USA
Source: Fashion People
Notes: -


( Read more... )

Just a note for those of you interested in collecting the JRM print ads:

A full-page copy of the Hugo Boss ad w/ fragrance samples can be found in the December 2006 issue of Blender magazine (My Chemical Romance cover.)

Subject: Hugo Boss commercial and screencaps
Date: October 13, 2006
Location: Los Angeles, CA, USA
Source: DWA Client Stardust Studios
Notes: As always, do not hotlink these images. Upload to your own server if you wish to share.


( Read more... )

Subject: Preview of this fall's Hugo Boss campaign.
Date: September 9, 2006.
Location: USA
Source: Fashiontribes
Notes: A five-minute Podcast of the announcement are also available at the website linked above.


( Read more... )

Title: Rhys Meyers' Fragrant Ambition
Source: Contact Music
Date: August 25, 2006
Notes: More on the Hugo Boss ad campaign.

( The campaign launches this December. )